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Social-Local-Mobile Rocks the House at #GetCaffeinated Event at Il Fornaio, Seattle

Caffeinated Conversations Business Development & Networking Event

by Julian Michael, Apr 4, 2012
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Thanks to everyone who attended and helped promote this third edition of CAFFEINATED Conversations by Kreate! Thanks to our terrific venue sponsor – Il Fornaio Italian Restaurant & Bakery at Pacific Place, Seattle – for all the fabulous morning hospitality, amazing spread and presentation by their Head Chef, Franz!

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Today’s topic can resonate with so many of us in the digital marketing space, small and large business, client and agency side, and pretty much your 2 and 9-year old kids at home. Ok, it resonates with everyone, but gets the wheels spinning. SO-LO-MO, or ‘Social-Local-Mobile’ really is sweeping the world over by changing the way we communicate in general with each other as a ‘species’!

get caffeinated seattle tech professional business networking events chamber facebook amazon kreate

Panelists (l to r) Ian Mackie and Bryan Zug sharing their opinions on today's So-Lo-Mo topic

From talking about how the world is going mobile (like going postal) and changing everyday with more and more mobile devices being sold and relied more heavily upon compared to laptops, desktops, etc, to sharing how ‘local’ is super important to businesses in today’s marketing mix.

“Every small business is like a big experiment,” said Bryan Zug, in reference to how small business approaches their social communications strategy.

There are so many options for companies to take as a marketer to reach their target demographic that they must look at which elements of the ‘social’, ‘local’ and ‘mobile’ mindsets most suits their buyers. Socially they might be of a certain demographic that is on Twitter most of the day, for example, uses Google heavily for anything local, and is on their mobile device 4-5hrs per day! Another demographic may be completely the opposite. But it’s deciphering which demographic to target, where they are, what their behaviors are like, and how to reach them that continues to mold and shift with the So-Lo-Mo mentality in the marketing mix.

More great quotes and an update to this article after watching the video from today’s event!

Thanks for coming out and we’ll see you in May at the next Caffeinated Conversations!

Hashtag: #GetCaffeinated

About today’s panelists:

Bryan Zug
Founder of Bootstrapper Studios & Co-Producer of IGNITE Seattle

Bryan’s unique experiences within video and events production lend themselves to today’s topic. We’re excited to hear him share about the major shift going on towards So-Lo-Mo all around us! He’s captured live event video content, both recorded and streaming for Ignite, Seattle 2.0 Startup Day to the TweetHouse at Sundance and Cheezburger Field Day.

Ian Mackie
Senior Client Manager at Point It

An internet marketing & advertising search manager at heart, Ian’s expertise in PPC, SEO, Social Media Marketing has witnessed the power of So-Lo-Mo in today’s digital marketing mix and will share his insights. Some clients Ian contributes to are Microsoft Store, Rhapsody, Docusign, Sharebuilder and others.

Great Late Night at Suite Lounge for Kreate’s February #ConnectBellevue Networking Event

From the Kreate Connect Afterhours Event at Suite Lounge at Hyatt in Downtown Bellevue.

Another great turnout for our monthly business professional networking afterhours event that drew out some of our favorite people from the Bellevue Chamber of Commerce, Puget Sound American Marketing Association, the Seattle SEO Network, and the Puget Sound Business Journal subscribers, to name a few.

We were super happy to welcome Suite Lounge into our arsenal of superb venues that offer great drinks and food, a welcoming and open atmosphere, and are easy to navigate to conveniently. We comfortably fit about 40+ networkers into our space with a wide variety of industries represented.

Some of our favorite Connectors: (l to r) Raymond Look, Jeff Moors, Connector, and Andy Alberts

photo courtesy of Fire Eyes Photography

Group Activity:

In keeping the tradition of CONNECT Interactive Afterhours events, we also add a little ‘spice’ to our secret sauce by adding an interactive activity. In this activity each person was asked at the beginning of the event to take a card that said ‘sports’, ‘cooking & food’, ‘travel’, or ‘marketing’. Following our announcements portion of our business networking event in Bellevue each professional branched out into groups based upon which card they chose, and began telling 2-minute stories around their group each, of something that resonates with them based on the subject. What fun!

Next month’s event will be held at Pike Place Brewery in Seattle on March 30th. Get more info at http://connectatpikeplace.eventbrite.com

#MiddayMingle Bellevue Networking Event Kicks Off at 520 Bar & Grill

by Julian Michael, Kreate
Feb 18, 2012

Midday Mingle kickoff event in Bellevue (recap)

We were super happy to host at the 520 Bar & Grill, one of Bellevue’s hottest local spots, recently renovated and boasting TWICE the square footage indoors! We were happy to host with about 20+ business professionals coming together for a bite to eat, some light bev, and great midday mingling!

Back in 2009 and 2010 Kreate Marketing & Professionals Network hosted most of its events during the lunchtime and in several local cities like Seattle, Bellevue, Renton, Woodinville, Lynnwood and Factoria. However, we found that many of our best attendees could not make the midday commitment so we elected to shift to more afterhours formats for at least a year.

Last fall in October Kreate introduced the ‘Caffeinated Conversations’ style morning event in October in Bellevue, and now we’ve brought back a midday event to mingle, mix and get a bite and/or a drink with a variety of business professionals.


Mobile Apps Sharing at Kreate Connect Afterhours Networking Event at Hard Rock Cafe Seattle

From January Connect event

Welcoming everyone back from their holiday vacation was a lot of fun and it was great to see some of our favorite business friends again after over a month without an event. This Seattle networking event was during Hard Rock’s happy hour, which always makes our guests a little happier when their tab closes out!

Next month’s Connect Afterhours Networking Event will take place at the Suite Lounge at Hyatt in Bellevue, Washington.

‘Business Stories’ Leads Special Holiday Connect Panel Discussion and Breakouts

From December Connect Event at PNK Ultralounge at Pacific Place, Seattle

Feature Panelists:
– Rebecca Weaver, Executive Director, Puget Sound American Heart Association
– Lindsey Davis, VP Marketing & Outreach, Brown Paper Tickets
– Melody Overton (aka ‘Starbucks Melody’), Publisher of an Unofficial Starbucks Community Blog
Guest Moderator:
– Mike Whitmore, President, Fresh Consulting

What an exciting professional networking event in Seattle! With so many other business events, holiday festivities and shopping going on we were very happy with our attendance of about 40 or so. We began with open networking then formed into groups based upon interests such as ‘foodies & cooking’, ‘travel’ and ‘sports’, which provided each person two minutes to share a ‘story’ from their personal life about the topic, then briefly share about their professional position. Each group was then asked to vote for the best story in the group that would be shared later.

Our panelists

About Connect events:
Connect Afterhours networking event takes place at alternating venues between the Seattle-side and the Eastside, typically at a different venue. Some of our favorite venues have been Gene Juarez Salon & Spa in Bellevue, Januik Winery in Woodinville, and Avalon Towers in Bellevue.

Matt Heinz Gives Another 5-Star Talk About Sucessful Sales & Marketing Strategy

Heinz shared a variety of strategies, techniques and best practices that had everyone’s heads spinning and wanting more.

“Just five minutes talking with Matt and you’ll have a whole different prospective on how your should be approaching your marketing strategy and execution,” I shared with the audience in our casual 45-minute discussion.

Many thanks to Matt Heinz for joining us this morning at an intimate location in the heart of downtown Bellevue at MOD Pizza, home of ‘Super Fast Pizza’. Our topic today was one that related to almost anyone in small business and many others working within the small and medium-sized business arenas…keeping sales flourishing and continuous through downtimes and holiday seasons.

Our format:
– Open networking between attendees and our speaker
– 20-second ‘Commercials’ (this month led by Stacy Anderson of Organized Innovations)
– Opening Announcements
– Panel or Speaker Introduction and Bio
– Feature Panel or Speaker
– Q&A Segment

Caffeinated Conversations will take place next on Feb 2nd at Il Fornaio Italian Restaurant & Bakery at Pacific Place in Seattle. Visit this link to learn more and/or register.
Speaker to be announced next week

Get Interactive at ConnectSeattle Networking Event at Mercedes-Benz

In our third rendition at the Phil Smart Mercedes-Benz location our group had the luxury to enjoy first-class interactive networking surrounded by fine automobiles and collectables in good company. Fine wines were supplied by Harris Wine Sellers including a variety of hand-selected Washington varietals that were a hit with the Kreate audience.

In addition to open networking each attendee had the opportunity to record a video commercial for future publication on the Kreate website, engage in an interactive activity as a prelude to our December event, and all had a chance to win a Mercedes-Benz for a week, compliments of the Phil Smart dealership.

All-You-Can-Eat Cancer Kicking at #SeattleGeekRoast for Nick Magnotti

Roasting for a cause in Redmond

Redmond Town Center, Redmond, Wash.
By Julian Michael for Kreate Professionals Network
Photos courtesy of Brandon Bleek Photography

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November 11, 2011 – “I can eat more than you,” announced Nick Magnotti in replying to #SeattleGeekRoast emcee Brian Westbrook’s @BMW hot-wing eating challenge to Nick while both were on stage cracking fun with one another in front of a fully attentive audience. Nick, a newly diagnosed, 25-year-old Stage IV abdominal cancer victim, shared his thanks and seemed surprisingly ‘cocky’ and at ease about his upcoming surgery, which occurs this coming November 22 at a cancer center in Omaha, Nebraska.

This past Friday evening, on the popular ‘11-11-11’ date, a standing room-only crowd of 275-plus guests packed a donated banquet room at the Redmond Town Center Marriott to support Nick and his wife, Alyssa Magnotti @alyssamag, in their cancer fight that lays ahead. Friends, family, technology industry ‘geeks’, business partners, supporters and general public comprised the audience; even a Star Wars storm trooper, Boba Fett and others were there!

Nick & Alyssa Magnotti with storm trooper and Boba Fett from Star Wars

Currently the Chief Operations Officer (COO) at ThinkSpace based in Redmond, Alyssa has had the opportunity to work with a variety of local businesses, organizations and startups. It is because of her affiliation with ThinkSpace that this event was possible to come to fruition in less than two weeks, led by the efforts of ThinkSpace CEO and Founder, Peter Chee @pchee and his team.

Although she was unable to attend the live event, Shauna Causey , Social Media Manager for Nordstrom and non-profit advocate, was another driving force to Seattle Geek Roast. According to Chee, the idea for this event blossomed from a conversation with Causey about how they could help the young couple. They then approached Alyssa and asked her opinion of the concept and never looked back!

“I am amazed to see so many people here tonight,” shouted Chee to the live audience as the evening’s opening presenter, obviously happy to have helped mastermind the Roast.

Peter Chee, CEO of ThinkSpace

Jenni Hogan of KIRO7 news

Overall, Chee, Causey, and a team of 37 volunteers produced, promoted and executed the #SeattleGeekRoast event from idea to reality in only 13 days. Their efforts were amplified by garnering support from several local news networks including KCPQ13, KIRO7, KING5 and KOMO4, a handful of sponsors including The Marriott, Archive Solutions Providers, Heinz Marketing, Swift Creek Games, Passport Unlimited, Design Laboratory, Brian Franklin of PMF Investments and Spring Creek Group, a top local auctioneer in Larry Snyder, and KIRO7 Anchor Jenni Hogan. Together, this chorus line of supporters donated media coverage, blog and twitter postings, web design, volunteers, and other event-related expenses including food and beverage for 250 people! Tech and other ‘Geeks’ making appearances at the event were Chris Parillo, Jeremiah Andrick of Logitech, Jenni Hogan (shows to left), Andrew Edwards of Gearlive.com, Social Media Club Founder Kevin Urie, and Brian Westbrook of Sandusky Radio.

A couple funny ‘roasts’ of the night:

– (Parillo to Hogan): “So KIRO pays you money to do what I can do for free from my iPhone!?”
– (Hogan to Westbrook): “Since Brian goes by ‘BMW’ in his Twitter handle, he’s a lot like a real BMW auto because they’re both full of gas!”

Nick’s Story

Approximately five weeks prior to Seattle Geek Roast, Nick suddenly felt a stomach ache that worsened quickly and was rushed to the ER because of a ruptured appendix. Initially, he was diagnosed with just an appendix rupture until receiving his pathology report several days later indicating he had developed a serious tumor and was now in fact a Stage IV cancer victim in immediate need of surgical attention, to the tune of $300,000 or more.

“The last five weeks have been a whirlwind,” said Alyssa during a segment of the event. “Nick has always been a super healthy dude,” she added about his surprise condition.

This time of year Nick would typically be playing on his softball team weekly and working at Lexus of Bellevue as a service department advisor, according to Nick’s oldest sister, Jacki Magnotti.

Nick has been diagnosed with Mucinous Adenocarcimona of the Appendix, which is a rare form of cancer typically found in patients in their 60’s and older. As a result of a late diagnosis, the cancer has masked itself without showing any obvious signs (as it is known to do) and has spread throughout his abdominal cavity. This form of cancer typically masks itself from visibility because it sits inside the fluids around the abdominal cavity nearly undetectable until reaching a late-stage nature, according to Alyssa Magnotti.

“This type of cancer cannot be beaten,” said Alyssa in a positive tone of voice, “but we’re gonna beat this for as long as possible!”

Normally the term Stage IV is reserved for type of cancer that has spread into the lymphatic system or blood stream. However, in Nick’s case, Stage IV means that his cancer is not contained within one organ and that it is technically inoperable, meaning a surgeon cannot make a 100-percent promise to remove all the cancerous cells.

Raising Funds for Nick

Auctioneer Larry Snyder closing a bid during the live auction

“Last call! All in? All Done? SOLD!” were the words heard the most throughout the evening from gratis auctioneer Larry Snyder @aunctioneer4hire, of Larry Snyder Auctions.

Over 130 items were donated to their live and silent auctions collection that raised approximately $50,000 for the young couple headed into the fight of their lives starting next week.

Whether it was silent auction tickets, which went for $20 each or 20 for $100, a cash donation, the chance to ‘roast’ one of the seven geeks on stage, or a heftier live auction item, there were funds being raised left and right all night for Nick.

The largest donation came from the Redmond Town Center Marriott @MarriottRedmond, care of Sergio Meza and Dan Angellar, with a price tag of $7,000, according to a tweet by Peter Chee.

“I can’t thank (Sergio and Dan) enough for their massive and generous donation,” said Chee on Twitter.

Two Stories From the Heart

One more treat for Nick was the two keynotes by Q13 FOX anchor Bill Wixey who fought and beat cancer recently and My Tam Nguyen, Mayor of the Seattle Cancer Care Alliance on FourSquare and cancer survivor.

Q13 FOX Anchor Bill Wixey, cancer survivor

“I decided that if (this cancer) was going to kill me then I’m cool with it,” Wixey shared with the audience in a confident tone. “It’s about the fight, it’s not about the fear,” he added.

Wixey was fortunate to receive news that he had Hodgkins Lymphoma type of cancer, which has a proven 90-percent or better chance of eliminating all cancer cells, according to Wixey. During his campaign with cancer he used the Twitter hashtag #blessed and received much support from his viewers as a result.

During Nguyen’s segment she delved into more of the day-to-day details of what life is like as a Non-Hodgkin’s cancer survivor, sharing stories of grief, pain and a deeper meaning of life and the ‘will’ to live. She shared about her ‘pre-chemo parties’ whereby she would live life to it’s fullest with friends, not knowing when or if she would have the opportunity to party again with them.

My Tam Nguyen, cancer survivor

“Life is much different remembering to take my twenty-something pills per day,” shared Tam with a faintness in her voice during her segment.

She added personal stories about chemo treatment, about discovery, and about the strength of the human spirit. Her message to the audience and to Nick: Ask and allow other to give.

The Road Ahead

Although the future is uncertain for Nick, his support from friends, family and community alike will remain strong. Nick’s surgery date is November 22 in Omaha, Ne. and will last anywhere from 6- to 18-hours, according to Alyssa Magnotti. He will then begin a recover process of three to four months, whereby Alyssa has opted to take a leave of absence to support her husband.

“My surgeon is extremely cocky about how well the surgery will go,” said Nick at the event. He admitted that his surgeon’s attitude is one of the reasons he maintains his positive attitude as well.

Nick and big sister Jacki

“I think is important for people to know that with this diagnosis comes a lifetime of tests, travel and possibly treatments, and Nick will never be able to let his guard down,” said Jacki Magnotti, Nick’s eldest sister, in a prior interview from the SeattleGeekRoast.com website. “And while (Nick, Alyssa and our family) so very much appreciate everything that everyone is doing right now, Nick and Alyssa will be needing assistance for years to come.”

We are all wishing Nick the best and we hope to see him around very soon with the same upbeat and cocky attitude that his surgeon has, and in a positive tone of voice that he carried throughout the evening. Maybe Nick will even be up for that hot wing challenge after all!

“I’m the perfect person to fight this fight because I can,” said Nick in a recent King 5 interview.

Ways to Continue to Give

Write a check to the Nick Magnotti Benevolent Fund and mail to:
c/o Nick Magnotti Fund
8201 164th Ave NE, Suite 200
Redmond, WA 98052

At BECU – drop off your check at any BECU branch and say it’s for the Nick Magnotti Benevolent Fund

Visit NCF Seattle and click on ‘Benevolence & Ministry Funds’ on the right hand side of the website and find the ‘Donate’ button next to ‘Nick Magnotti Fund

Other Links:

Facebook – Roast Nick’s Cancer

Jenni Hogan – Getting My Geek Roast On

GeekWire Article

– King5 Video – Nick Magnotti

– Q13 FOX Interview – Nick & Alyssa Magnotti


When Nick recovers from his surgery, the Kreate Professionals Network would like to help organize a ‘geek’ hot wing eating challenge for everyone to support Nick and Alyssa with their permission. More details to come but we’re with ya Nick! Our hearts and pocketbooks are out to you both. On a personal note about the author: my dad passed away in May of 2007 after becoming extremely ill suddenly and within 9 months we lost him to cancer-related illness at the age of 59.

– Twitter stream from @pchee @jennyhogan @BMW @alyssamag
– Article Alyssa and Nick, this is just the beginning… from ThinkSpace.com website
– www.seattlegeekroast.com website
– King5.com article

Gene Juarez CEO, Janet Denyer, gives ‘Relationships-Focused’ Talk to Professionals in Bellevue

November 5, 2011
by Julian Michael for Kreate
Photos courtesy of Matt Brown

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“We are a people business,” proclaimed Janet Denyer, CEO of the very popular Gene Juarez Salons & Spas in Washington State.

Last Thursday, November 2nd, an attendance of 125 to 150 local business professionals got a real treat: they had the opportunity to listen to Denyer being interviewed by Gordon Prouty, Publisher of the Puget Sound Business Journal as part of their monthly Business Journal LIVE on the Eastside event.

Bellevue Business Networking Events Seattle Professional Development

Throughout the 45-minutes or so ‘fireside chat’-style expose with the audience, Denyer focused on sharing their corporate initiatives from the top-down and bottom-up such as relationships, guests, value, and vision. Each of these components are extremely important to how Gene Juarez as a company functions in its daily cycle whereby they perform nearly 750,000 services annually for ‘guests’.

“We create the highest value for (our guests’) dollar,” Denyer said in response to a question about why their brand is so strong and business continues to grow.

Gene Juarez Salons & Spas, which has grown considerably in the past few years, according to Denyer since her arrival, is the premier brand for salons in Washington and has a reputation for having a Nordstrom-like philosophy in terms of personal, customer service. Nordstrom has received countless awards and recognition for excellent in customer service.

“Our stylists really focus on building one-to-one relationships with our guests,” shared Denyer in response to achieving their approximately 80-percent margin of repeat ‘guests’ at their facilities. “Our number one goal is to provide impeccable customer service,” she added.

Denyer comes from a background in building highly successful salons and teams in the greater New York and New England area and cited that she was very hesitant initially when presented with the opportunity to lead the then up-and-coming Gene Juarez brand. Having spent time working, training and/or vacationing in almost every one of the 50 United States she saw an opportunity to explore and indulge in the energy of the Pacific Northwest region, which she admits was very appealing.

When Denyer arrived for her first in-person contact with the Gene Juarez executive team at their headquarters in Bellevue in 2006, she arrived a couple days early. With the intention of seeing the brand first-hand, she set out to visit a couple of the Gene Juarez Salon & Spa locations and rented a car.

“I drove to every Gene Juarez location I could get to,” Denyer shared with a smile. “What I saw was absolutely amazing! The women had that extra ‘bounce’ to their step on their way out. It was then that I knew I had found a good fit!”

On Development and Successes

Denyer went on to share about Gene Juarez’s success with reshaping their training academy program, about expansion into their now 10 select salon & spa locations, and about launching their new line of products developed in-house by their team.

“I came from operations and I like to pick things apart naturally,” said Denyer when discussing her initial analysis of the Gene Juarez Training Academy program.

In talking with her Director of Academy Operations she discovered that their enrollments were very ‘seasonal’ and that there were such high spikes of enrollment during part of the year that they were forced to turn applicants away, and that during the slower months they struggled to keep their program half full.

The Solution: Alter the training program from five days per week finishing in just a few weeks, to a three times per week program whereby those interested in the field could still work while attending school to make for a smoother transition.

“It was insanely successful,” Denyer said.

Recently, the Gene Juarez artists and executive team launched a new line of products exclusive to their salons and spas flying under the Identity1 brand flag. These products were developed 100-percent by the Gene Juarez team and with the feedback they received from their guests they were able to launch even more products that have been extremely successful for their brand, explained Denyer.

“We have a whole team of hair dressers in our locations that are ‘product junkies’,” said Denyer about how the idea came about in the first place. “It’s really not me, it’s the team that has all this energy,” she added when asked how they launched the product line.

Bellevue Business Networking Events Professional Development Chamber Seattle

l to r:  Julian Michael, Founder & Executive Director of Kreate Professionals Network, Gordon Prouty, Publisher of Seattle Puget Sound Business Journal, Janet Denyer, CEO of Gene Juarez, Brooke Catano, Senior Account Executive at BizExchange.

On Vision and Heroes

Denyer’s final comments about the next steps and vision for the company flirted with expanding into other west coast states when the economy can support, about adding more men’s-focused salons and about continuing their success as customer service champions.

When asked about her ‘heroes’ in life, Denyer shared that her two types of heroes are in her personal and professional lives. Personal: her parents and grandparents since they originated from modest beginnings and helped her to achieve so much. Professional: the people that work the front line of operations at Gene Juarez as they are why the brand has become so successful.

In her spare time Denyer enjoys strumming some guitar and the arts, playing tennis for fun and snowboarding, which she called meditative to level out her corporate day.

As a loyal Gene Juarez ‘guest’ I am very delighted to say that the number one reason I return is because my hairdresser – Quinn – at the Bellevue Men’s Salon, does the best hair of anyone I’ve ever hired in six states and when I’m in her chair I feel like we’ve known each other for years. Needless to say, she’s a shining example of the type of corporate culture that Denyer shared…quality, value and a rockstar at building one-to-one relationships!

Please share this story on Facebook, Twitter or LinkedIn by copy pasting the url below (shortened using bit.ly for easier sharing). More articles weekly here!

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Bellevue Business and Professional Development event by the Puget Sound Business Journal at Harbor Club

Caffeinated Conversations (Seattle) event recap, 10-18-11

Featuring Jess Estrada | Director of Marketing at Banyan Branch and Josh Dirks | CEO of Project Bionic

“What’s your ‘bread,” referring to Josh Dirks sharing a story about their client, Smith Brothers Farms, who polled their advocates and customers about what type of product they wished that Smith carried. “But we’re in the dairy industry,” replied their management team.

Dirks went on to share that Smith Brothers really ‘listened’ to their audience and started actually carrying bread as a product line extension because of this feedback, much of which was generated using social networking and communication channels.

Today’s panel event was the first for the Kreate Professionals Network in what will soon become a staple to our event lineup in 2012. Our format is open networking, breaking into a panel discussion with plenty of Q&A time following. Lots of coffee and morning snacks provided with admission. Every 6 to 8-weeks we’ll be offering an event of this style and our topics will vary throughout the course with the tone of ‘innovation’, ‘strategy’ and ‘new media’ in the forefront of the types of topics we’ll be offering. Our speakers and panelists will typically come from well-recognized local companies that share a common thread with Kreate’s tone and can offer value to our audience.

“Focus on where your audience is,” says Jess Estrada, in response to ‘what is a good use of time for small businesses and owners’. “It’s smarter just to stay active in one or two platforms, then to spread yourself thin and not do anything at all,” she added.

Estrada, who started up the social media accounts for the Seattle Metropolitan Chamber of Commerce in 2008, was witness to the beginning power of Twitter and Facebook, and quickly grew the Chamber’s ‘social’ following. She was then recruited to Banyan Branch to take on a more ‘personal’ voice for their boutique agency brand, which she illustrates to the fullest in present day.

To see more great information about today’s event, watch the videos below.

Watch Videos From this event (links below)

Find the video below based on the answers you’d like to hear about.

Kreate Caffeinated Conversations event, Oct – Video #1
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, sharing about the following question:

“What are some key components to using ‘social networking’ online that many small businesses are missing or could add more of?” watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #2
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, answering the question:

“Where would you recommend a small business or owner spending their time if they had to choose one or two major outlets to invest in, and why?” watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #3
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, answering the question:

“If you had to recommend one tool outside of the ‘Big 5’ platforms, what would you recommend a small business get on board in their efforts?” (Big 5 – YouTube, Facebook, Twitter, MySpace, LinkedIn)  watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #4
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, answering the question:

“How important are ‘metrics’ and ‘measurement’ for social media and what is the power of these tools available out there? Also, any favorite tools to recommend?”  watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #5
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, sharing about the following:

Share a favorite recent story about how a major brand you’re familiar with had a major PR (public relations) issue and how it was either resolved or blew up in their face.  watch the video

Panel moderator, Julian Michael, Founder & Executive Director of KPN
Kreate Professionals Network October Event at Zoka Coffee, Seattle, 10-18