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Social-Local-Mobile Rocks the House at #GetCaffeinated Event at Il Fornaio, Seattle

Caffeinated Conversations Business Development & Networking Event

by Julian Michael, Apr 4, 2012
 
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Thanks to everyone who attended and helped promote this third edition of CAFFEINATED Conversations by Kreate! Thanks to our terrific venue sponsor – Il Fornaio Italian Restaurant & Bakery at Pacific Place, Seattle – for all the fabulous morning hospitality, amazing spread and presentation by their Head Chef, Franz!

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Today’s topic can resonate with so many of us in the digital marketing space, small and large business, client and agency side, and pretty much your 2 and 9-year old kids at home. Ok, it resonates with everyone, but gets the wheels spinning. SO-LO-MO, or ‘Social-Local-Mobile’ really is sweeping the world over by changing the way we communicate in general with each other as a ‘species’!

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Panelists (l to r) Ian Mackie and Bryan Zug sharing their opinions on today's So-Lo-Mo topic

From talking about how the world is going mobile (like going postal) and changing everyday with more and more mobile devices being sold and relied more heavily upon compared to laptops, desktops, etc, to sharing how ‘local’ is super important to businesses in today’s marketing mix.

“Every small business is like a big experiment,” said Bryan Zug, in reference to how small business approaches their social communications strategy.

There are so many options for companies to take as a marketer to reach their target demographic that they must look at which elements of the ‘social’, ‘local’ and ‘mobile’ mindsets most suits their buyers. Socially they might be of a certain demographic that is on Twitter most of the day, for example, uses Google heavily for anything local, and is on their mobile device 4-5hrs per day! Another demographic may be completely the opposite. But it’s deciphering which demographic to target, where they are, what their behaviors are like, and how to reach them that continues to mold and shift with the So-Lo-Mo mentality in the marketing mix.

More great quotes and an update to this article after watching the video from today’s event!

Thanks for coming out and we’ll see you in May at the next Caffeinated Conversations!

Hashtag: #GetCaffeinated

About today’s panelists:

Bryan Zug
Founder of Bootstrapper Studios & Co-Producer of IGNITE Seattle

Bryan’s unique experiences within video and events production lend themselves to today’s topic. We’re excited to hear him share about the major shift going on towards So-Lo-Mo all around us! He’s captured live event video content, both recorded and streaming for Ignite, Seattle 2.0 Startup Day to the TweetHouse at Sundance and Cheezburger Field Day.

Ian Mackie
Senior Client Manager at Point It

An internet marketing & advertising search manager at heart, Ian’s expertise in PPC, SEO, Social Media Marketing has witnessed the power of So-Lo-Mo in today’s digital marketing mix and will share his insights. Some clients Ian contributes to are Microsoft Store, Rhapsody, Docusign, Sharebuilder and others.