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Social-Local-Mobile Rocks the House at #GetCaffeinated Event at Il Fornaio, Seattle

Caffeinated Conversations Business Development & Networking Event

by Julian Michael, Apr 4, 2012
 
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Thanks to everyone who attended and helped promote this third edition of CAFFEINATED Conversations by Kreate! Thanks to our terrific venue sponsor – Il Fornaio Italian Restaurant & Bakery at Pacific Place, Seattle – for all the fabulous morning hospitality, amazing spread and presentation by their Head Chef, Franz!

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Today’s topic can resonate with so many of us in the digital marketing space, small and large business, client and agency side, and pretty much your 2 and 9-year old kids at home. Ok, it resonates with everyone, but gets the wheels spinning. SO-LO-MO, or ‘Social-Local-Mobile’ really is sweeping the world over by changing the way we communicate in general with each other as a ‘species’!

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Panelists (l to r) Ian Mackie and Bryan Zug sharing their opinions on today's So-Lo-Mo topic

From talking about how the world is going mobile (like going postal) and changing everyday with more and more mobile devices being sold and relied more heavily upon compared to laptops, desktops, etc, to sharing how ‘local’ is super important to businesses in today’s marketing mix.

“Every small business is like a big experiment,” said Bryan Zug, in reference to how small business approaches their social communications strategy.

There are so many options for companies to take as a marketer to reach their target demographic that they must look at which elements of the ‘social’, ‘local’ and ‘mobile’ mindsets most suits their buyers. Socially they might be of a certain demographic that is on Twitter most of the day, for example, uses Google heavily for anything local, and is on their mobile device 4-5hrs per day! Another demographic may be completely the opposite. But it’s deciphering which demographic to target, where they are, what their behaviors are like, and how to reach them that continues to mold and shift with the So-Lo-Mo mentality in the marketing mix.

More great quotes and an update to this article after watching the video from today’s event!

Thanks for coming out and we’ll see you in May at the next Caffeinated Conversations!

Hashtag: #GetCaffeinated

About today’s panelists:

Bryan Zug
Founder of Bootstrapper Studios & Co-Producer of IGNITE Seattle

Bryan’s unique experiences within video and events production lend themselves to today’s topic. We’re excited to hear him share about the major shift going on towards So-Lo-Mo all around us! He’s captured live event video content, both recorded and streaming for Ignite, Seattle 2.0 Startup Day to the TweetHouse at Sundance and Cheezburger Field Day.

Ian Mackie
Senior Client Manager at Point It

An internet marketing & advertising search manager at heart, Ian’s expertise in PPC, SEO, Social Media Marketing has witnessed the power of So-Lo-Mo in today’s digital marketing mix and will share his insights. Some clients Ian contributes to are Microsoft Store, Rhapsody, Docusign, Sharebuilder and others.

Facebook’s New Guidelines for Branded Timeline Images Go Too Far

March 5, 2012
by Julian Michael

Facebook’s newest HUGE SHAKEUP relates to their moving brand/business pages over to ‘timeline’ format at the end of March. All current ‘tabs’ and ‘welcome’ pages will become completely obsolete.

Long story short, Facebook is pretty much telling businesses that they need to completely change how they reach and communicate with incoming fans, how they collect information and how they visually provide calls to action. This is a serious WTF moment in history in my opinion.

From ‘item III. Page Features’ from Facebook:
(source: AllFacebook.com)
B. Cover (i.e. your Timeline cover)
All covers are public. This means that anyone who visits your page will be able to see your cover. Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. You may not encourage people to upload your cover to their personal timelines.
Covers may not include:
i. price or purchase information, such as “40% off” or “download it on socialmusic.com”;
ii. contact information such as a website address, email, mailing address, or information that should go in your page’s “about” section;
iii. references to Facebook features or actions, such as “like” or “share” or an arrow pointing from the cover photo to any of these features; or
iv. calls to action, such as “get it now” or “tell your friends.”

There are positive and negative sides to this huge changeover. For Facebook this will boost their ad sales as this is the only way brands can get anyone to take action on liking and/or engaging with their page! More money for Facebook…yehhh!!! Like this is what we signed up for a couple years ago. We all knew the good times wouldn’t last, but now we’re all getting a huge slap on the wrist.

How will they monitor all the branded pages? With their some-odd thousands of outsources workers they should have no problem getting after this since they’re going to make such a big deal about what is on the timeline ‘covers’ anyhow.

More to come in the second half of this article.

Read more about this topic at: http://www.allfacebook.com/facebook-ads-page-timeline-2012-03

-JM

Great Late Night at Suite Lounge for Kreate’s February #ConnectBellevue Networking Event

From the Kreate Connect Afterhours Event at Suite Lounge at Hyatt in Downtown Bellevue.

Another great turnout for our monthly business professional networking afterhours event that drew out some of our favorite people from the Bellevue Chamber of Commerce, Puget Sound American Marketing Association, the Seattle SEO Network, and the Puget Sound Business Journal subscribers, to name a few.

We were super happy to welcome Suite Lounge into our arsenal of superb venues that offer great drinks and food, a welcoming and open atmosphere, and are easy to navigate to conveniently. We comfortably fit about 40+ networkers into our space with a wide variety of industries represented.

Some of our favorite Connectors: (l to r) Raymond Look, Jeff Moors, Connector, and Andy Alberts

photo courtesy of Fire Eyes Photography

Group Activity:

In keeping the tradition of CONNECT Interactive Afterhours events, we also add a little ‘spice’ to our secret sauce by adding an interactive activity. In this activity each person was asked at the beginning of the event to take a card that said ‘sports’, ‘cooking & food’, ‘travel’, or ‘marketing’. Following our announcements portion of our business networking event in Bellevue each professional branched out into groups based upon which card they chose, and began telling 2-minute stories around their group each, of something that resonates with them based on the subject. What fun!

Next month’s event will be held at Pike Place Brewery in Seattle on March 30th. Get more info at http://connectatpikeplace.eventbrite.com

#MiddayMingle Bellevue Networking Event Kicks Off at 520 Bar & Grill

by Julian Michael, Kreate
Feb 18, 2012

Midday Mingle kickoff event in Bellevue (recap)

We were super happy to host at the 520 Bar & Grill, one of Bellevue’s hottest local spots, recently renovated and boasting TWICE the square footage indoors! We were happy to host with about 20+ business professionals coming together for a bite to eat, some light bev, and great midday mingling!

Back in 2009 and 2010 Kreate Marketing & Professionals Network hosted most of its events during the lunchtime and in several local cities like Seattle, Bellevue, Renton, Woodinville, Lynnwood and Factoria. However, we found that many of our best attendees could not make the midday commitment so we elected to shift to more afterhours formats for at least a year.

Last fall in October Kreate introduced the ‘Caffeinated Conversations’ style morning event in October in Bellevue, and now we’ve brought back a midday event to mingle, mix and get a bite and/or a drink with a variety of business professionals.

 

Mobile Apps Sharing at Kreate Connect Afterhours Networking Event at Hard Rock Cafe Seattle

From January Connect event

Welcoming everyone back from their holiday vacation was a lot of fun and it was great to see some of our favorite business friends again after over a month without an event. This Seattle networking event was during Hard Rock’s happy hour, which always makes our guests a little happier when their tab closes out!

Next month’s Connect Afterhours Networking Event will take place at the Suite Lounge at Hyatt in Bellevue, Washington.

2011 Highlights for Kreate Marketing & Professionals Network

What a fun year of riding the event and business community roller coaster, meeting hundreds of new and inspiring contacts from a variety of business arenas. This year Kreate introduced several exciting venues and experiences for our audience including Gene Juarez Salon & Spa, the Avalon Towers in Bellevue, PNK Ultralounge, MOD Pizza, and more!

We made a few transitions as a group and in our mission statement throughout 2011 and began to attract a higher caliber of professional as the year developed, leading into the tech, digital marketing and non-profit spaces to close out the year. We also introduced a new event format and began events on both sides of Lake Washington in Seattle and the Eastside.

March 2011 : Kreate raises funds for Tsunami effort at Mercedes-Benz event

April 2011 : Highest event turnout @ Gene Juarez Salons & Spas, Bellevue (82)

June 2011 : Puget Sound Business Journal announced as Strategic Partner

Aug 2011 : Mutli-level marketing ban goes into effect

Oct 2011 : Inaugural ‘Caffeinated Conversations’ event held in Seattle (25 in attendance)

Nov 2011 : Kreate membership introduced to public

Dec 2011 : Kreate collects $600 in toys & gifts for Treehouse 4 Kids charity

Jan 2012 : Capitol City Press becomes latest Strategic Partner for quality printing and press needs

Feb 2012 : Kreate celebrates 3 year anniversary in the greater Seattle business community

Top 10 Lines Given to DUI Patrols by Tech Entrepreneurs

Happy New Year Professionals!!
Here’s a little humor to enjoy the New Year…
Share and follow us at @kreateconnect
1)      Sorry officer, I was just trying to get to market first!
2)      Ohhh, you wanted me to walk a ‘straight’ line! I haven’t seen one of those in a lonnng time! Can you show me what that looks like first?
3)      So what you’re saying is that I was taking up too many lanes of code??
4)      I always thought the cuffs were just a plug-in!
5)      I bet my mobile app launches faster than your cruiser!
6)      You know you should really have a partner if you want to get this done quickly!
7)      Why did you pull my patent? I mean, pull me over?!
8)      Where I come from, ’30 over’ is pretty common as a first stop.
9)      If I slip you a couple UI guys will you let me off?
10)  No that’s not the smell of liquor…that’s the smell of my Series A funding round and a new PR nightmare.

Original content by Julian Michael, Kreate Media & Productions, LLC

‘Business Stories’ Leads Special Holiday Connect Panel Discussion and Breakouts

From December Connect Event at PNK Ultralounge at Pacific Place, Seattle

Feature Panelists:
– Rebecca Weaver, Executive Director, Puget Sound American Heart Association
– Lindsey Davis, VP Marketing & Outreach, Brown Paper Tickets
– Melody Overton (aka ‘Starbucks Melody’), Publisher of an Unofficial Starbucks Community Blog
Guest Moderator:
– Mike Whitmore, President, Fresh Consulting

What an exciting professional networking event in Seattle! With so many other business events, holiday festivities and shopping going on we were very happy with our attendance of about 40 or so. We began with open networking then formed into groups based upon interests such as ‘foodies & cooking’, ‘travel’ and ‘sports’, which provided each person two minutes to share a ‘story’ from their personal life about the topic, then briefly share about their professional position. Each group was then asked to vote for the best story in the group that would be shared later.

Our panelists

About Connect events:
Connect Afterhours networking event takes place at alternating venues between the Seattle-side and the Eastside, typically at a different venue. Some of our favorite venues have been Gene Juarez Salon & Spa in Bellevue, Januik Winery in Woodinville, and Avalon Towers in Bellevue.

Matt Heinz Gives Another 5-Star Talk About Sucessful Sales & Marketing Strategy

Heinz shared a variety of strategies, techniques and best practices that had everyone’s heads spinning and wanting more.

“Just five minutes talking with Matt and you’ll have a whole different prospective on how your should be approaching your marketing strategy and execution,” I shared with the audience in our casual 45-minute discussion.

Many thanks to Matt Heinz for joining us this morning at an intimate location in the heart of downtown Bellevue at MOD Pizza, home of ‘Super Fast Pizza’. Our topic today was one that related to almost anyone in small business and many others working within the small and medium-sized business arenas…keeping sales flourishing and continuous through downtimes and holiday seasons.

Our format:
– Open networking between attendees and our speaker
– 20-second ‘Commercials’ (this month led by Stacy Anderson of Organized Innovations)
– Opening Announcements
– Panel or Speaker Introduction and Bio
– Feature Panel or Speaker
– Q&A Segment

Caffeinated Conversations will take place next on Feb 2nd at Il Fornaio Italian Restaurant & Bakery at Pacific Place in Seattle. Visit this link to learn more and/or register.
Speaker to be announced next week

Get Interactive at ConnectSeattle Networking Event at Mercedes-Benz

In our third rendition at the Phil Smart Mercedes-Benz location our group had the luxury to enjoy first-class interactive networking surrounded by fine automobiles and collectables in good company. Fine wines were supplied by Harris Wine Sellers including a variety of hand-selected Washington varietals that were a hit with the Kreate audience.

In addition to open networking each attendee had the opportunity to record a video commercial for future publication on the Kreate website, engage in an interactive activity as a prelude to our December event, and all had a chance to win a Mercedes-Benz for a week, compliments of the Phil Smart dealership.