Caffeinated Conversations (Seattle) event recap, 10-18-11

Featuring Jess Estrada | Director of Marketing at Banyan Branch and Josh Dirks | CEO of Project Bionic

“What’s your ‘bread,” referring to Josh Dirks sharing a story about their client, Smith Brothers Farms, who polled their advocates and customers about what type of product they wished that Smith carried. “But we’re in the dairy industry,” replied their management team.

Dirks went on to share that Smith Brothers really ‘listened’ to their audience and started actually carrying bread as a product line extension because of this feedback, much of which was generated using social networking and communication channels.

Today’s panel event was the first for the Kreate Professionals Network in what will soon become a staple to our event lineup in 2012. Our format is open networking, breaking into a panel discussion with plenty of Q&A time following. Lots of coffee and morning snacks provided with admission. Every 6 to 8-weeks we’ll be offering an event of this style and our topics will vary throughout the course with the tone of ‘innovation’, ‘strategy’ and ‘new media’ in the forefront of the types of topics we’ll be offering. Our speakers and panelists will typically come from well-recognized local companies that share a common thread with Kreate’s tone and can offer value to our audience.

“Focus on where your audience is,” says Jess Estrada, in response to ‘what is a good use of time for small businesses and owners’. “It’s smarter just to stay active in one or two platforms, then to spread yourself thin and not do anything at all,” she added.

Estrada, who started up the social media accounts for the Seattle Metropolitan Chamber of Commerce in 2008, was witness to the beginning power of Twitter and Facebook, and quickly grew the Chamber’s ‘social’ following. She was then recruited to Banyan Branch to take on a more ‘personal’ voice for their boutique agency brand, which she illustrates to the fullest in present day.

To see more great information about today’s event, watch the videos below.

Watch Videos From this event (links below)

Find the video below based on the answers you’d like to hear about.

Kreate Caffeinated Conversations event, Oct – Video #1
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, sharing about the following question:

“What are some key components to using ‘social networking’ online that many small businesses are missing or could add more of?” watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #2
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, answering the question:

“Where would you recommend a small business or owner spending their time if they had to choose one or two major outlets to invest in, and why?” watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #3
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, answering the question:

“If you had to recommend one tool outside of the ‘Big 5’ platforms, what would you recommend a small business get on board in their efforts?” (Big 5 – YouTube, Facebook, Twitter, MySpace, LinkedIn)  watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #4
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, answering the question:

“How important are ‘metrics’ and ‘measurement’ for social media and what is the power of these tools available out there? Also, any favorite tools to recommend?”  watch the video

Kreate Caffeinated Conversations event, Oct 2011 – Video #5
Jess Estrada, Director of Marketing at Banyan Branch and Josh Dirks, CEO and Co-Founder of Project Bionic, sharing about the following:

Share a favorite recent story about how a major brand you’re familiar with had a major PR (public relations) issue and how it was either resolved or blew up in their face.  watch the video

Panel moderator, Julian Michael, Founder & Executive Director of KPN
Kreate Professionals Network October Event at Zoka Coffee, Seattle, 10-18
http://www.kpronetwork.com

 

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